[{"id":476837609665,"handle":"avanta-kendrick-bbq","updated_at":"2025-04-10T16:10:26-07:00","published_at":"2025-01-09T11:26:33-08:00","sort_order":"best-selling","template_suffix":"gem-1736877457-template","published_scope":"global","title":"Avanta BBQ","body_html":"\u003cp\u003eCook like a boss! The Avanta BBQ Collection was designed in collaboration with Bennie Kendrick, “The King of Backyard BBQ.” Designed with uncompromising attention to details, our high quality blades are crafted from German X50 stainless steel for knives that are rust resistant and easy to maintain. Solid bolsters and full tang construction give the knives great balance and heft.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2025-01-22T09:41:43-08:00","alt":null,"width":1920,"height":1281,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/kbbq-triple.jpg?v=1737567704"}},{"id":43429199923,"handle":"chefs-knives","title":"Chef's Knives","updated_at":"2025-04-15T11:00:29-07:00","body_html":"\u003cp\u003eA chef’s knife is the most versatile knife in the kitchen and the most popular blade used by professional chefs. Also known as a cook’s knife, it is an all-purpose knife and is the flagship of cutlery.\u003c\/p\u003e","published_at":"2018-05-23T05:25:58-07:00","sort_order":"manual","template_suffix":"gem-1634148809-template","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Chef's Knives"}],"published_scope":"global","image":{"created_at":"2018-06-07T13:17:12-07:00","alt":"Oliva Elité Knife_Cutting Board_Lettuce","width":2000,"height":1333,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/chefs.jpg?v=1722031756"}},{"id":43429003315,"handle":"cleavers","title":"Cleavers","updated_at":"2025-04-14T08:40:12-07:00","body_html":"Cleavers can do heavy duty work but are also effective for smaller cutting tasks. Designed for chopping through bone and slicing proteins, they are also great for cutting hard vegetables and fruits. The weight is evenly distributed between the blade and the handle for maximum power.","published_at":"2018-05-23T05:25:48-07:00","sort_order":"best-selling","template_suffix":"gem-1634167757-template","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Cleavers \u0026 Veggie Knives"}],"published_scope":"global","image":{"created_at":"2018-06-07T13:18:04-07:00","alt":"Park Plaza 8 Inch Chinese Knife_Steak","width":1920,"height":1280,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/cleavers.jpg?v=1566335972"}},{"id":81865670707,"handle":"gifts-under-100","updated_at":"2025-04-14T18:35:18-07:00","published_at":"2018-12-07T14:02:31-08:00","sort_order":"best-selling","template_suffix":"gem-1664310725-template","published_scope":"global","title":"Gifts Under $100","body_html":"","image":{"created_at":"2019-11-13T12:52:31-08:00","alt":null,"width":1920,"height":1281,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/Park_Plaza_Carbon.jpg?v=1725661667"}},{"id":166722109517,"handle":"kendrick-bbq","updated_at":"2025-04-15T11:00:29-07:00","published_at":"2020-08-31T16:22:27-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Kendrick BBQ Apparel | T-Shirts, Hoodies, Hats, and BBQ Sets","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBennie Kendrick is native to the central coast of California, specifically the barbecue loving town of Santa Maria, known for its unique style of barbecue - simply seasoned and cooked on a grill over open flame. The childhood memories of grilling with his grandfather have acted as a source of culinary inspiration for Kendrick. He is a humble, hardworking guy who has always had a hankering for barbecue. Below are some of Bennie's favorite T-Shirts, Hoodies, Hats, and goodies.\u003c\/span\u003e","image":{"created_at":"2020-08-31T17:12:36-07:00","alt":null,"width":1800,"height":700,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/Bennie.png?v=1633646333"}},{"id":43429232691,"handle":"new-products","title":"New Arrivals","updated_at":"2025-04-15T12:20:18-07:00","body_html":"\u003cp\u003eMessermeister has a number of new products out this past year including the wildly successful Adventure Chef folding knife line, our new sustainable luggage line Preservation, and the Kawashima Japanese knife collection. \u003c\/p\u003e","published_at":"2018-05-23T05:25:59-07:00","sort_order":"manual","template_suffix":"gem-1636761078-template","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"New"}],"published_scope":"global","image":{"created_at":"2018-06-29T13:12:12-07:00","alt":"Oliva Elité Knife Block_Knife Set","width":1920,"height":1281,"src":"\/\/www.messermeister.com\/cdn\/shop\/collections\/new.jpg?v=1725655781"}},{"id":479025791169,"handle":"our-collaborations","updated_at":"2025-04-14T15:25:07-07:00","published_at":"2025-04-03T14:24:53-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Our Collaborations","body_html":""}]